Zach’s Blog

The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

whywashing

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more

Why You Should Stop Doing Everything

[bctt tweet=”When is the last time you did nothing? #mindfulness #success ” username=”ZachMercurio”] Last week I did it and it was amazing. It felt like a drug I tried for the first time. Not that I’ve even tried a drug for the first time. Here’s the story. I still can’t believe I actually did it. … Read more

How to Learn a Purposeful Mindset

[bctt tweet=”You can learn to be more purposeful.” username=”ZachMercurio”] To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type … Read more