Zach’s Blog

4 Lessons on Connecting People to Purpose From NASA’s Moon Landing

zach-mercurio-purpose-work

It’s a familiar organizational leadership story. A well-intentioned leader reads a report on the researched power of purpose or sees a competitor doing it. He or she brings a group together to craft a purpose statement that is timeless, human-centered, far-reaching, and grand. The leader then “communicates” this purpose internally and externally hoping to inspire a sense of meaningfulness or … Read more