Zach’s Blog

3 Powerful Questions for Developing a Compelling Vision

“Okay, next on the agenda is a vision statement, do we have a good one yet?” I hear this in boardrooms too often. It’s the moment when a vision statement becomes a routine agenda item, delegated to a committee, or worse – pawned off to marketing. In the era of the purposeful branding arms race, … Read more

4 Lessons on Connecting People to Purpose From NASA’s Moon Landing

zach-mercurio-purpose-work

It’s a familiar organizational leadership story. A well-intentioned leader reads a report on the researched power of purpose or sees a competitor doing it. He or she brings a group together to craft a purpose statement that is timeless, human-centered, far-reaching, and grand. The leader then “communicates” this purpose internally and externally hoping to inspire a sense of meaningfulness or … Read more

Avoid New Year ‘Neurosis:’ How to Set a Clear Personal Vision for 2017

As the anticipatory rush of the holiday season ends, we make our collective trek back home to normalcy. The family and friends who provided us distraction and entertainment leave our houses silenced. And as we slip back into our regular lives a certain internal silence also settles in. For many, it’s a silence that’s filled with mental noise of hope or apprehension for a new year. Thoughts that … Read more